The growth of the Digital Economy continues to drive transformative change at pace, creating new industries, opening up new opportunities and disrupting established business models in equal measure. As the Digital Economy transforms the way we do business, our ability to track, monitor, measure and interpret consumer behaviour in granular detail has grown exponentially. However for many businesses and organisations, far from being enlightening, the data generated has in fact been paralysing. Indeed, the sheer amount of data being produced is simply staggering with some 2.5 QUINTILLION* bytes of data now being created every single day.
Whether your data is big or small, if leveraged effectively it can be hugely powerful in driving business decisions, but what data do you have, what can it do for you and where do you start?
Whatever your data challenges; Legacy systems, Business Intelligence & Reporting, Personalisation, Marketing Planning, Analytics or Other, join iProspect for an informal yet highly practical workshop exploring just what your priorities should be when it comes to defining your data strategy. What data should you collect and how can you make it genuinely useful to your business.
Drinks and nibbles will be provided.
*A million to the power of 5!